We believe in a future where you can see a tag or label on every product that tells you if the product and company is one that you want to support. This simple concept would empower people with the proper information to make informed decisions and vote with their wallet. Obviously, our business can not make everything, so a key factor to achieving this vision of success is having other businesses copy, expand and improve on this model. Once broader adoption is achieved, market forces will react and swing us back towards a more balanced socio-economic system that is sustainable in the long term.